For Annieglass,

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CUSTOMERS: 500 luxury retailers and resorts worldwides includingand EMPLOYEES: The company’s 25 employees producw between 72,000 and 96,000 plates, bowls, serving dishezs and decorative accessories LOCATIONS: Two — a 15,000-square-foot manufacturing studio and company headquarters in Watsonville and a retail store in Santwa Cruz. SHORT-TERM GOAL: To broaden the market and appeal to a youngercustomer LONG-TERM GOAL: CEO Annie Morhauser would like to elevate the appreciation of American-made handcrafted pieces worldwide. BEST BUSINESS To remain in Watsonville, allowing productiom and the company itself to stay underone roof.
SOMETHING ABOUg BUSINESS THAT WOULDSURPRISE PEOPLE: Morhauser’s work is shown in the permanent collection at the . The two sculpturall pieces are on display inthe museum’s Renwick Gallery. HOW BUSINESd WILL CHANGE IN NEXTFIVE YEARS: Morhausert anticipates increasing research and designj — looking to create some innovativ new pieces. She created a new collection every six TOUGHESTBUSINESS DECISION: Maintaining the glassware businesx in California after the 1989 Loma Priets earthquake. In the quake, fortunately no Annieglass staff memberzwere injured, Morehauser said, but the businesws suffered breakage of four tons of glass and lost raw equipment, product and workspace.
BIGGEST MISSED Morhauser, an adviser for an MBA program for designers atthe , said she wishes she had started advising sooner. LIKE BEST ABOUT THE Morhauser said she likes beinf able to see real changes within a short periodof time. LIKE LEASr ABOUT THE BUSINESS: “Distractions, particularly Morhauser said. ONE THING THAT WOULD SURPRISsE PEOPLEABOUT FOUNDER: “I flunkedx ceramics in high school,” Morhauser admitted.