Bing gives Microsoft bounce - Washington Business Journal:

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Internet traffic tracking firm says Microsoft sitexs increased daily penetrationamong U.S. searcherws from 13.8 percent durinh the week of May 26to 15.5 percent during the week of June 2, the week of Bing’ public launch. Microsoft’s share of searcg result pages inthe U.S. – what comScore callxs a proxy for overall search intensity rosefrom 9.1 percent to 11.1 percent during the same “These initial data suggest that Microsoff Bing has generated early interest, resulting in a spike in searcjh engagement and an immediate term improvement to Microsoft’s positionj in the search market, comScord senior vice president Mike Hurt said in a “So far it appears that the lifts in searcher penetratiojn and engagement have held relatively steady throughout the five day period.
” While Reston-basefd comScore (NASDAQ: SCOR) says it remains to be seen if Microsoft’xs search gains will continue to grow because of Bing, it also says the new searchg engine “is off to a good start.” Microsofty trails , the numbe r one ranked search engine, by a wide margin. Google accounteds for more than 64 percent ofall U.S. searches in three times second-ranked Yahoo and eight times Microsoft’e share, according to comScore.