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According to the company, its customer-retentiohn technology identifies customers byloan amount, loan-to-valur ratio, loan purpose and FICO scores. “With refinancinfg activity from borrowers representing a significant portion of overallkorigination volume, our lender network has expressecd a desire to capture and retainh current mortgage customers,” says Bob president of the LendingTree Exchange. “Aes part of the LendingTree network, bankse and lenders that use ournew customer-retention initiative will be able to significantlt impact the ratio of overall mortgage portfolio just as effectively as they can attractr new borrowers.
” LendingTree is owned by Charlotte-basede (NASDAQ:TREE), an online lending and real estate Tree.com’s principle businesses are LendingTree, which matches potentialk mortgage borrowers to lenders, and RealEstate.com, which works with individuals seeking home s and real estate agents. LendingTree says it has facilitated more than 25 million requestx for loans onlineand $185 billion in closed loan
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